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World We Imagine Part 3

  Said So — A Creative House for Brand Rebirth Where brands come home to themselves. About Us Said So is a creative agency focused on sustainable rebranding—helping legacy brands reclaim their core identity and evolve with cultural integrity. In a world where companies often abandon their roots to chase trends, we believe relevance isn’t found in reinvention—it’s found in restoration. We work with brands that have drifted—not to make them trendy, but to make them timeless again. Our process is rooted in cultural research, emotional intelligence, and storytelling that honors where a brand’s been while guiding it toward where it’s meant to go. Our Mission We’re here to set a new standard for branding—one that values the sustainability of identity over the chase for novelty. We believe branding should be thoughtful, regenerative, and rooted in truth. Said So helps brands return to what made them matter in the first place, and grow from there—so they can stay meaningful, not just memor...

WORLD WE IMAGINE Part 1

  First step? Honestly, it might just be listening. Listening like it matters—like people’s stories are more than just background noise to your own narrative. We talk about being global citizens, but I don’t think you can fully step into that role until you’ve sat in someone else’s shoes, or at least shut up long enough to hear where they’ve been. I think we live in a world where ambition often gets confused with impact. I’m ambitious—don’t get me wrong. But I don’t want to move fast and break things. I want to move intentionally and build things that last. Things that people can actually hold onto—whether it’s a brand that reminds them who they are, a moment of beauty that reminds them why they’re here, or a conversation that just makes them feel seen. After I graduate, I don’t know if I’ll have it all figured out—and maybe that’s the point. I have some ideas, some gut feelings about where I’m headed, but I’m not rushing to define it too tightly just yet. What I do know is that wh...

RANDOM POST 2

 I’ve been sitting with the idea of what it really means to “choose myself.” Not in some grand, dramatic way—just in the small, everyday decisions where you realize that putting someone else first might come at the cost of your own peace, energy, or time. For a long time, I thought choosing others over myself was just part of being a good person. That showing up meant always being available, always saying yes, even when I didn’t want to. But lately I’ve been realizing that constantly trying to be everything for everyone ends up draining the very part of me that makes me me . I started to notice how often I’d say yes out of guilt, or stick around out of obligation, and how that left me feeling resentful—not at the people, but at myself. And that’s when it hit me: choosing myself doesn’t mean I’m selfish. It means I’m finally listening. Listening to when my body feels tired. When my mind feels cluttered. When something just doesn’t sit right, and I used to ignore it to avoid awkwar...

BOOK 2 POST

  Mini Book Review: Resilient: How to Grow an Unshakable Core of Calm, Strength, and Happiness by Dr. Rick Hanson I chose Resilient by Dr. Rick Hanson for class, but the themes in this book couldn’t have landed at a better time in my life. Recently, I’ve been on a journey of choosing myself — putting my own happiness and peace first before trying to meet the expectations of others. That’s exactly what this book aims to help with: building inner strength and emotional resilience in a world that constantly pulls us in different directions. I’ll be honest — I didn’t read the entire book. But even from what I’ve learned through its themes, I found a lot that resonated. The emphasis on self-compassion stood out the most. Like many people, I tend to be hard on myself, constantly pushing for more, often at the cost of burnout. Resilient seems to argue for a healthier balance: accountability without cruelty, discipline without self-destruction. That mindset shift — taking life one step at ...

Draft: Memo

To: Professor Clark Hansen, CEO, Anima Mundi Development Partners (AMDP) From: Giorgio Jimenez Hueman, Research and Development Department Date: March 4, 2025 Subject: Investment Evaluation of Vital Farms Introduction Consistent with AMDP’s goal to invest in socially responsible, environmentally sustainable, and profitable enterprises, my colleagues in the Research and Development department and I have analyzed and present Vital Farms as a suitable candidate for investment. This memo will outline AMDP’s key investment criteria related to sustainability, a detailed background and analysis of Vital Farms, as well as third-party evaluations, and our investment recommendation. Key Sustainability Concepts Triple Bottom Line (TBL): A framework which evaluates a company’s performance based on three pillars: People, Planet, and Profit. Unlike traditional financial metrics, TBL emphasizes social responsibility (People), environmental sustainability (Planet), and economic v...

RANDOM POST

  The Bittersweetness of Overthinking  When Thinking Becomes Overthinking Why is it that the more a person thinks, the more they seem to spiral? In my experience, the more a person thinks, the more they tend to sink into their own thoughts—wading through an endless spiral of "what ifs" and "whys" until reflection turns into something closer to drowning. Thought, when left unchecked, has a way of expanding beyond its usefulness, turning possibilities into problems.. Alan Watts summarizes this as “the mind is a useful servant, but a horrible master”. Overthinking doesn’t just examine life—it dissects it, replays it, and stretches out every moment until even simple decisions feel weighty. The mind, eager to make sense of things, in reality, is just running in circles. But here’s the irony: overthinking isn’t just a burden—it’s also a gift. The same mind that can spiral into doubt is also capable of deep insight. The key is learning to harness thought rather than lettin...

BOOK 1 Post 2

For my book, I chose Putting the Rabbit in the Hat by Brian Cox. As I mentioned before, Succession introduced me to Cox’s work, and given how much I admired his portrayal of Logan Roy, I was curious to see how much of the character bled into the actor. I wanted to understand his mentality, his view on success, and whether that signature bluntness was just an act or something ingrained in who he is. After finishing the book, I can confidently say that Cox is just as sharp, candid, and ruthlessly honest as you’d expect—but in a way that feels entirely his own. His storytelling is raw and unapologetic, filled with sharp wit and an almost hesitant vulnerability. He doesn't shy away from calling out the industry, naming names, or giving his unfiltered opinions, which I found both refreshing and, at times, a little jarring. He’s not writing to please anyone. What stood out most to me was how deeply personal his journey is. This isn’t just a Hollywood tell-all, it’s a story of resilienc...